COREVA™ Design Challenge is a project we conducted with FIDM, the Fashion Institute of Design & Merchandising located in downtown Los Angeles. The challenge focused on fashion sustainability and circularity, and students had to design denim looks using our COREVA™ fabric. The chosen one will be available in our store in corso di Porta Ticinese, 22, in Milan.
A COREVA™ jean and denim jacket will be available at the Coreva Design Store
Five students of the Business of Denim program were involved in the COREVA™ Design Challenge. They were asked to design three looks for a presentation to Candiani Denim’s team. They had to use our COREVA™ fabric and focus on a specific customer target, as well as on sustainability and circularity in fashion. COREVA™ is indeed our technology replacing the synthetic and petrol-based materials traditionally used in stretch denim with a plant-based yarn from natural rubber. COREVA™ denim is the first biodegradable and compostable worldwide.
One look of each student was selected, sampled by local contractors, and washed at our Development Center in Los Angeles. Only one look of one student was then chosen to be produced, and it will be made available for sale at the Coreva Design Store in corso di Porta Ticinese, 22, in Milan. The winner was Ally, with a look composed of a pair of jeans and a denim jacket.
The program in denim design specializes for students in the denim market
According to FIDM, the global denim market has an estimated value of $60 billion and grows at an annual rate of 13-15%. The institute, located in the heart of the premium denim industry, is the only college offering an advanced study program in denim design and development required by the industry to specialize for students.
Students can travel around the world to see how the denim industry changes from country to country and to work with some renowned US brands. Sustainability also plays an essential role in the program.
Here is a gallery of the other stunning looks created by FIDM's students for us: