Heron Preston chooses COREVA™ and circular fashion

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Heron Preston has chosen our COREVA™ stretch technology! The incredible brand founded by Heron Preston Johnson mixes streetwear, workwear, and luxury but has, at its core, environmental care and sustainability. The combination of Heron Preston’s exclusive design with COREVA™ can be found in the Ex-Ray collection, made of durable and circular products with very special features.

Ex-Ray is a line of organic cotton, hemp, and COREVA™ jeans

The Ex-Ray line includes jeans with organic cotton, hemp, and COREVA™ stretch yarns. Organic cotton complies with GOTS (Global Organic Textile Standard) and ensures farmers do not use pesticides or GMO (Genetically Modified Organisms) seeds and that they apply fair work practices.

Hemp is one of the most sustainable fibers. Compared to cotton, it can be grown with about half the amount of water and uses approximately half the land to produce the same quantity of finished fibers. Moreover, it grows well without pesticides, herbicides, and fungicides and is known as one of the strongest and most durable natural fibers.

COREVA™ is the technology to produce compostable stretch jeans

COREVA™ is the technology we patented to produce the first compostable stretch denim worldwide. Synthetic, petrol-based elastic yarns are replaced with plant-based yarns from natural rubber. COREVA™ denim is microplastics-free and positively impacts the environment at the end of its life since the inevitable waste generated after a pair of jeans is recycled can be used as fertilizer. This means that COREVA™ fabrics are fully circular since garments can return to nature thanks to their compostability.

Indigo dyeing becomes low-impact

Moreover, the Candiani Denim fabric chosen by Heron Preston is dyed with Indigo Juice®, which keeps the indigo superficial on the yarn and allows the dye to be washed away easily and with a lower amount of water in the laundry, and sized with the V-Sizing technology, using a natural polymer that is 100% biodegradable and non-toxic for a PVA (Polyvinyl alcohol)-free process.

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