Los Angeles premium denim is redefined with regenerative cotton

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At the end of the ‘80s, Gianluigi Candiani, the third generation at the guidance of the family mill, pioneered one of the most significant revolutions in the jeans industry: stretch denim. More than three decades later, his son Alberto reinvents those yarns distinguishing the Los Angeles premium denim industry, which made Candiani Denim famous in the world.

Gianluigi Candiani pioneered stretch denim

Gianluigi Candiani was one of the key players in developing one of the game changers in his industry: stretch denim combining elastic performance and authentic aesthetics. Meanwhile, some renowned brands, such as Lucky Brand, JBrand, True Religion, AG, Paige, Frame, Joe’s Jeans, Hudson, 7 For All Mankind, Citizen of Humanity, and many more, used stretch denim to build the signature style of the Los Angeles premium denim industry, supplying women with more feminine yet comfortable jeans.

It is important to remember that premium denim is precisely based on the three elements mentioned above: high-quality fabric, authentic wash, and superior performance. This is how Candiani Denim’s fabrics became the symbol of LA’s finest jeans.

Alberto Candiani adds sustainability to stretch denim

Today, Gianluigi’s son, Alberto Candiani, is reinventing those yarns which characterized Californian premium denim aesthetics in the ‘80s, adding to them his distinctive feature: sustainability. Alberto has revised his father’s most famous items with the latest research on regenerative cotton. The result is a fabric collection distinguished by a typical LA’s DNA and the regenagri® certified cotton giving Candiani Denim an edge in expanding regeneratively sourced raw materials.

What is regenerative cotton?

Regenerative cotton has recently gained popularity in the industry. Regenerative agriculture aims to improve soil health, restore natural ecosystems, and safeguard biodiversity. It can also help address climate change since healthy soils can keep more CO2 below the ground.

Regenerative agriculture is supposed to surpass organic in terms of overall adoption at the farmgate since it is more farmer-friendly, reduces costs, and increases yields. Regeneratively grown materials will, in turn, probably be more and more demanded by consumers.

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