#INNOVATORS
Re-Cyclone is our R&D program to recycle denim, which is vital for promoting circularity and reducing waste in the fashion industry. Recycling can occur at various levels: post-industrial, pre-consumer, or post-consumer.
Re-Cyclone is our R&D program dedicated to developing post-industrial and post-consumer recycled denim. We first identify the KPIs we want to fulfill with our solutions to generate innovation at every level of the product development process, starting from feedstock, value chain, carbon footprint, traceability, and overall quality. In the pursuit of reducing waste and the need for new raw materials in the denim industry, we created leading programs such as our PCR (Post-Consumer Recycled) denim. This program, in partnership with Humana People to People Italia and Filatura Astro, collects and recycles used jeans to create new denim fabrics. It aims to achieve circularity by turning garment waste into new fabrics using post-consumer recycled fibers in combination with regenerative and organic cotton. While recycled fibers are not as strong as new materials, our proprietary Blue Seed cotton compensates for their weakness, allowing us to use a higher percentage of recycled fibers in our fabrics. The program operates exclusively in Italy, within a 60 km radius, ensuring a small carbon footprint, and offers traceability at every step, in line with the KPIs we have defined to set our PCR apart from any other.
While our recycling programs represent an example of virtuous denim production, their scalability is limited due to our volumes. To scale the production industrially and achieve a significant positive impact on the denim industry, we partnered with recycling expert Sharabati Denim. The resulting recycled collection is part of our Re-Cyclone program and includes five fabrics with various levels of recycled cotton. The collection features authentic looks, salt and pepper effects, and medium-dark indigo shades with a red cast. Unique finishing techniques include foaming applications to play with color saturation and offer time-sensitive aesthetics. Additionally, the sizing compound used on all fabrics is vegetable-based, making it biodegradable and non-toxic.
This family includes a range of medium-weight fabrics, all featuring a 3x1 weave with right-hand twill. However, their constructions vary from dense to loose, and their appearance ranges from clean and sophisticated to a rustic, vintage look. The post-consumer recycled cotton's content is particularly high (21-26%) thanks to the use of our exclusive Blue Seed Cotton, which compensates the weakness of the recycled fibres.
Recycled cotton
PCR Cotton
Blue Seed Cotton
Regenerative cotton
Organic cotton
Indigo Juice®
Earthcolors®
Kitotex® Vegetal
V-Sizing
