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The materials we use are selected for their unique properties, which minimise the environmental impact of our fabrics and enhance the quality, performance and aesthetics of the final product.
All denim fabrics are tested in our Development Center – our in-house laundry facility – in order to determine the best match of fabric and treatment. We develop new wash techniques to treat denim garments in an increasingly sustainable way and we share our findings with our customers. Each of our denim fabrics is engineered to have a reduced impact during the wash process.

Sound Dye is our latest sustainable innovation, helping us save water during the dyeing process. It uses ultrasound to rinse the yarn, creating microbubbles in the water that soon implode, producing violent shock waves that remove excess unfixed indigo.
GRAPHITO is our latest innovation we launched with Directa Plus and combines two patented technologies, G+® Graphene Plus and Kitotex®. G+® is the purest, safest, skin-friendly, and non-toxic form of graphene and, when impregnated in denim, reduces its bacterial load by up to 50% compared to a conventional denim. Moreover, its antimicrobial activity increases over time, meaning you can wear your GRAPHITO jean at least twice as long as a regular jean. G+® also guarantees thermal comfort since it better dissipates heat and can be worn all year round. Finally, Kitotex® enhances G+® properties and improves the color fullness and the overall aesthetics of the fabric with a polished look and feel.
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