Candiani Custom unveils exclusive jewel buttons by Nove25

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The Candiani Custom micro-factory has introduced a new and exclusive line of jewel buttons in collaboration with Nove25. These six accessories are designed to enhance your tailored jeans with unique aesthetics and precious materials. Let’s see them all.

The world of jewelry meets denim

The collaboration with Nove25 is rooted in the values and goals we share with the Milanese brand, founded by Roberto Dibenedetto in 2005. Both brands prioritize the traditional quality of the best Italian craftsmanship, innovation, sustainability, local production, and direct customer-manufacturer relationships.

Nove25 caters to a young and conscious audience, aware of the impact of their purchasing choices on the planet and the community. Over nearly two decades, Nove25 has evolved into a creative laboratory, crafting refined Made in Italy products that reflect individual ideas and personalities.

What brings most Nove25 closer to the Candiani Custom micro-factory is the opportunity for customers to personalize their items, engaging in a unique design experience.

Discover the Nove25 x Candiani jewel buttons

Nove25 has designed six unique buttons exclusively for Candiani Custom, allowing you to add an even more personal touch to your custom-made jeans. After selecting the jeans’ model, fabric, thread color, rivets, back patch, and any personalized embroidery and laser effects, you can further customize your garment with Nove25 jewel buttons. These distinctive silver accessories feature recurring aesthetic designs or are embellished with precious stones.

Silver buttons

The silver buttons offer various decorative options, including a dotted design and a snake motif, which are visually distinct and reflect Nove25’s signature style. Additionally, customers can choose from two old-school tattoo-inspired designs: two crossed anchors and a horseshoe that is also reminiscent of classic American cowboy jeans.


For millennia, turquoise has fascinated people with its quality, resistance, and vibrant color. The Persians valued this material, and it was brought to Europe from Central Asia through Turkey during the Crusades. The name turquoise comes from the ancient French words torches or turquoise, meaning Turkish or from Turkey.

The oldest known turquoise find was in Egypt, dating back to around 6000 BC. This stone has been well-known overseas for centuries. For the Aztecs, it was a precious material reserved for the gods. According to the Navajo, it was a gift from the creator, capable of linking man and the universe. The Apaches used it as a charm to attach to their weapons.

Black onyx

Black onyx, also known as the nail stone due to its hardness, is a type of chalcedony. Its name comes from the Greek word onux, meaning nail or claw. According to a legend from Greek mythology, Cupid cut Venus’s nails while she was asleep. The Moirae, believing that nothing divine could be lost, immediately transformed them into black onyx.

In ancient Greece, the term onyx was used for all types of chalcedony. It was the Romans who later began calling only black or dark brown gems by this name, using them for the art of carving, particularly for their famous cameos.

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