Candiani Denim was featured in the episode Wie wir Kleidung fair und grün machen (How we make fair and green clothing) of the German broadcast Gute Nachrichten vom Planeten (Good news from the planet), which airs on Arte. The broadcast introduces some worldwide examples of good practices to preserve our ecosystems.
In Europe, 7 million tons of textile waste are produced annually
The textile and fashion industries are among the most polluting around the globe and produce millions of tons of waste annually. Fast fashion, in particular, attracts consumers with low prices and continuously new collections, aiming to sell more garments that are consequently worn fewer times than before and soon thrown away. According to Gute Nachrichten vom Planeten, only in Europe, every year, 7 million tons of textile waste are landfilled.
According to Arte, COREVA™ is good news for our planet
The broadcast wanted to prove to their audience that it is possible to produce in a different way and showed companies, researchers, and activists designing or using more responsible methods to make clothing. COREVA™, the technology we patented to produce the world's first biodegradable and compostable stretch denim, is among them.
From the creation of the Ticino Park in 1974 to the introduction of our latest sustainable innovation in the dyeing process, Sound Dye, Gute Nachrichten vom Planeten retraced Candiani Denim’s sustainability journey, which culminated with COREVA™, which represents a turning point in building a fully regenerative and circular model in the denim industry.
80% of today’s jeans are stretch and hence contain a stretch yarn, conventionally the petrol-based elastane, which needs hundreds of years to degrade and releases microplastics into the environment during its life cycle. COREVA™ fabrics replace this stretch yarn with a natural rubber one, which complies with the European standard for biodegradability, eco-toxicity, and compostability.
If you reside in Germany, you can watch the video here.