Verticality

We don't sell jeans, we make them.

Close your eyes for a moment and picture cotton growing under the sun, swaying in the fields. Now imagine skilled hands selecting, spinning, and shaping it into the pair of jeans you love most.

For over 85 years, we’ve followed this journey, step by step. From choosing the finest seeds to crafting the finished fabric—and now, the complete garment. We do it all in Italy, the way it used to be done: with care, with respect for the raw material, and with a forward-looking mindset.

We’re based just outside Genoa—where denim was born over 500 years ago—in the heart of the Ticino Park: a unique place that taught us to listen and act long before “sustainability” became a buzzword. It is here that our zero-kilometer denim originates, and it is here that we began transforming the way we produce, putting people and the environment first, in 1974. Not because it was trendy, but because it was the right thing to do.

Built on the solid foundations of Italian textile tradition—experience, territory, and respect—we’ve decided to raise the bar once more. We took our finest denim fabrics, the same ones trusted for decades by luxury brands, and used them to craft a five-pocket jean made the way it should be: classic, timeless, and 100% Italian. From fabric to garment finishing, everything is produced entirely within a short, local supply chain just a few kilometers from our mill.

The result? Not just any jeans. The jeans. The one everyone should own. Well-studied fits, refined washes, vibrant colors. But above all, the assurance of a reliable supply chain—one that truly understands the meaning of quality, from natural fibers to conscious design.

And now, all of this comes directly to you. No middlemen. No frills. Just the best—straight from the historical denim maker behind the world’s leading luxury brands. Only this time, we made it with your name in mind.

Candiani Custom&Standards is our project dedicated to 100% Italian production of five-pocket jeans. From natural fiber to the final stitch, using our premium denim fabrics trusted by top-tier brands, we take care of every stage, putting our know-how at your service.