Labels

"Transparency is one of our founding pillars, this is why sharing the quality of our products with brands and customers is important to us. If you find one of our labels inside your jeans, you can be sure to be wearing one of our fabrics, made according to our quality and sustainability standards"

Established in Milan in 1938

Our labels are a seal of approval and quality, allowing you to trace the origins of the denim fabric, the main ingredient in your jeans.

Across the supply chain

Both our labels are made with Newlife™ yarn, entirely derived from post-consumer recycled plastic bottles collected from the local Po Valley basin. Certified by Oekotex Standard 100, Global Recycled Standard they are 100% made in Italy across the whole supply chain.