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Labels

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"Transparency is one of our founding pillars, this is why sharing the quality of our products with brands and customers is important to us. If you find one of our labels inside your jeans, you can be sure to be wearing one of our fabrics, made according to our quality and sustainability standards"

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Made in Milan, since 1938

Our labels are a seal of approval and quality, allowing you to trace the origins of the denim fabric, the main ingredient in your jeans.

Across the supply chain

Both our labels are made with Newlife™ yarn, entirely derived from post-consumer recycled plastic bottles collected from the local Po Valley basin. Certified by Oekotex Standard 100, Global Recycled Standard they are 100% made in Italy across the whole supply chain.

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Why choose these jeans?

Inspired by the four pillars on which we build our sustainability blueprint, this hangtag helps you choose your next jeans according to its inherent values.

Denim that starts and ends with nature

In order to consolidate the uniqueness and value of Coreva™ biodegradable and compostable fabrics, this tag offers further information about the technology through a QR code printed on the back.

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Where you'll find our branding tools

Ace Rivington

AG Jeans

AMIRI

Benzak Denim Developers

Blaumann Jeanshosen

Blue of a Kind

CAMBIO

Circle of Friends

Citizen of Humanity

CLOSED

DENHAM

Derek Lam

DONDUP

Drykorn

Everlane

Frame

Hiut Denim

Hugo Boss

J.Crew

Kings Of Indigo

Levi's

Mother

Nahmias

Outerknown

Paige

Pangaia

Rag & Bone

Re/Done

Reformation

Roy Roger's

Slvrlake

Les Temps des Cerises

Tiger of Sweden

Urban Outfitters

Veronica Beard

7 For All Mankind

Balenciaga

Celine

Dolce & Gabbana

Dsquared

Etro

Gucci

Heron Preston

Jacob Cohën

Jacquemus

Bottega Veneta

Maison Margiela

Marni

Prada

Saint Laurent

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