Baggy and wide-leg jeans are the new black. After conquering the fashion industry over the last years and appearing on the fall-winter 2023-2024 runways, the denim trend loved by Gen Z, which wants to take the distance from the skinny jeans loved by Millennials, is now dominating the campaigns of luxury and premium brands.
Comfort, style, and inclusivity: the three keywords of baggy jeans
Baggy jeans were born in the ’80s as a men’s fit, but they became fashionable in both men’s and women’s collections one decade later, partly thanks to the rise of hip-hop culture. The most famous rappers, such as Tupac Shakur and MC Hammer, used to wear loose jeans, which started to be considered by the youngest generations as a symbol of rebellion and nonconformity.
Over the decades, this garment has lost its original meaning, and now, it is popular thanks to its comfort, style, and inclusivity. New silhouettes have entered the world of loose-fitting denim, such as balloon and carpenter pants.
Volumes have changed in the denim sector, and, hence, maxi skirts have also come back from the ‘90s to stay. A-line fits, extra-long hemlines, and midi silhouettes enrich the wide range of formats available for any taste.
How to style baggy jeans in Winter 2023
Luxury brands like Gucci and MM6 Maison Margiela put slouchy, oversized jeans at the core of their fall-winter campaign to create relaxed yet sophisticated outfits. Once again, jeans proved, hence, to have evolved from their original role. Starting from high-quality fabrics, luxury brands have elevated denim to a refined and high-fashion garment that can still be worn daily but is also appropriate for a wide range of occasions.
Moreover, some of the most popular celebs, such as Hailey Bieber and Kylie Jenner, are contributing to the moment of baggy jeans, choosing to wear them in their spare time and posting their photos on social media.
Finally, premium denim brands are betting on baggy jeans, which are also sustainable. Triarchy chose our COREVA™ denim to make naturally comfortable wide-leg jeans, while Closed used our low-impact fabrics in its eco-line A BETTER BLUE.